Rita defines fashionable in her New York City ad campaign for DKNY’s Resort 2014 collection. With pops of color and edgy ensembles, Rita takes on the streets of New York like a pro. Keep reading to find out more about her new ad campaign and check out the slew of stylish shots.
Rita Ora, 22, models the new DKNY Resort 2014 collection looking NYC chic. The British singer is known for taking fashion risks and experiments with her own unique style — we LOVE it!
Rita Ora’s DKNY Campaign:
Rita, who is known for her musical talent and seems to have switched roles with her supermodel best friend Cara Delevingne, (the former face of DKNY’s Fall 2013 collection), looks amazing in the shoot — she must have taken notes!
When we saw the ad, we could tell that Rita was a perfect fit for the brand. The sexy singer, (who is signed to Jay-Z’s label, Roc Nation), is the embodiment of the DKNY brand — she’s confident, fun, energetic, and has major spirit!
Rita modeled on the hectic streets of NYC and looked gorgeous in Times Square! The Time Square setting really shows off the iconic city — which creates the perfect setup for the iconic brand DKNY. She was shot by photographer Lachlan Bailey and was styled by Alastair McKimm. Rita rocks some cool denim and crop tops in the campaign — YES, crop tops are still in for spring!
The different looks range anywhere from black and edgy, to fun and energetic — there are outfits for everyone to choose! We suggest you try and make a big statement with one of the bolder colors of this spring collection! It looks like the number one must-have item for spring — a nice stiletto — is prominent throughout the campaign! Rita is rocking a high heel in almost every look.
Whether she’s jumping on the cab, in the cab, or hailing a cab, Rita looks so fashion forward — we want the WHOLE collection! What do you think of Rita as the new face of DKNY? Comment below and tell us your thoughts!
— Gabrielle Bernardini