Kate Middleton’s $80 Maternity Dress Has A Month-Long Wait List

Fri, July 26, 2013 5:54pm EST by 9 Comments
Bauer Griffin

Since the birth of His Royal Highness Prince George Alexander Louis of Cambridge, the Duchess has definitely been in the spotlight, with media watching her every move — and trying to scoop up her stellar style!

Kate Middleton, 31, was spotted on her first outing with the new Prince! We’ve seen the brand on other A-List celebs like Kate Hudson, Angelina Jolie, and Jessica Alba, but Kate’s liking for the dress has caused an international sensation — her trendy dress sure has all moms, (and moms-to-be!) dying to get their hands on it. The Duchess of Cambridge’s debut of the dress has made the brand the most popular style on the pregnancy scene. Get the details!

Kate Middleton’s Maternity Dress:

On July 24 Kate was spotted arriving to her parent’s house in Bucklebury wearing a gorgeous Séraphine dress with her husband, Prince William, Duke of Cambridge. The floral frock goes for £50, roughly $80, and is currently sold out and not being shipped until August 26! The Duchess is known for looking flawless at all times, and this dress is a perfect option for all new moms and moms-to-be.

The Blossom Knot Front Lavender Dress features a knotted-front that is super flattering because it cinches, with extra fabric, right above her post-baby-bump. The summery floral print makes this dress a hit in the maternity world. The international company, Sérafine, has outlets and shops in over 30 countries — the fact that it is sold out proves that the world has been taken over by the “Kate-Effect.”

When Kate got pregnant, the company reportedly had a turnover of £5.2million! Total sales have gone up 40% since March 2013, when Kate took a liking to the brand — and tis created a one-month waiting list for the purple floral frock! The Duchess loves these dresses and has purchased over a dozen frocks, from the West London Boutique near Kensington Palace, throughout the duration of her pregnancy. The gorgeous Kate really is fashion-forward and can influence style in people throughout the world!

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-Ava Carnevale