The Mother Monster is preparing to launch her two most ambitious projects yet!
It’s a good day to be a Little Monster! Lady Gaga has officially announced plans to release a new album and a new app — both called ARTPOP — that will allow her to interact with her fans on a whole new level. Scheduled for a Nov. 11 launch, the app will allow artists to share their work and re-shape this thing we call ‘music.’ At least I think that’s what it is. The statement makes almost no sense at all.
Gaga posted this news in the wee hours of July 12 on her official Facebook page.
Lady Gaga’s Full ARTPOP Statement
Built by TechHAUS, the technological branch of HAUS OF GAGA, the app itself is a musical and visual engineering system that combines music, art, fashion, and technology with a new interactive worldwide community 00 “the auras.” Altering the human experience with social media, we being ARTculture into POP in a reverse Warholian expedition.
Exploring Gaga’s existence as a cultural interface, the user will share in the “adrenaline of fame” as they build and share their own projects, chat with one another, and watch in real-time on a virtual globe as ARTPOP explodes onto the physical and virtual universe at once on November 11, our “BIG BANG!” On this day HAUS OF GAGA venues with forte to bring the music industry into a new age where art drives pop, and the artist once again is in control of the “icon.”
In turn, the album ARTPOP musically mirrors Gaga’s creative process as she passes through the mediums of each artist she collaborates with, scoring a blueprint of her journey. The result, a “rage” of electronic passion and fury, defining each artistic process from beginning to end, ARTPOP could mean anything. But for her, this is a celebration of obsession. And on November 10, she will host an evening of artRave exhibiting Haus of Gaga’s projects as collaborations with Inez & Vinoodh, Robert Wilson, Marina Abramovic and Jeff Koons.
HollywoodLifers, are you excited for Gaga’s new album and app? How many times did you have to read the above statement before it came across as English? Drop a comment with your thoughts on the Lady’s next big venture below!
— Andy Swift