From the campaign to the behind-the-scenes pics, check out the songstress as she traipses around her hometown and takes in the sites while sporting the brand.
Rita Ora has finally debuted her Fall 2013 campaign pics for Material Girl, “Material Girl Hits London,” and it was definitely worth the wait! Rita was photographed all over London doing very British activities while taking in the sites at Buckingham Palace, Big Ben, and the London Eye. She even rides a double decker bus! The 22-year-old singer looks amazing in the quirky outfits and the campaign – do you guys agree?
Rita Ora’s Material Girl Campaign Pics:
Rita obviously had a blast shooting the campaign because she took to Instagram to post a slew of selfies. She posted a pic of herself with the caption: “Coz we are living in a material World and I am your Material GIRL! @materialgirl” She is in a black beanie with the hashtag #MATERIALGIRL and is wearing a black tank top, dangly black earrings, and a black geometric necklace. She looks so cute with the lollipop in her mouth and an electric mani!
There’s a ton of pics in Rita’s campaign, but our fave one definitely has to be her wearing a bearskin hat, usually only worn by the Royal Guards, and a cute button-down that’s worn partially open to show some skin. The wind blew the shirt open wide in the pic and her toned belly is showing along with a sexy lace bralette. She’s also pictured hailing a taxi in a tight black and white striped maxi dress with a high choker and plunging slits on either side.
Rita looks so sexy when she’s standing on the top of the double decker sight-seeing bus and she is wearing the #MATERIALGIRL beanie, a high waisted leather skirt, and a Jack Daniels-inspired tank that says ‘United States,’ that’s cropped and tied in a knot to the side.
Rita Ora On Shooting The Material Girl Campaign:
She definitely loved shooting the campaign around her hometown, saying, “This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun,” she said. “We’re going on a Material Girl tour around London. We have brought Material Girl to london. We are taking loads of pictures around London, dressing up and having fun.”
Rita On Being The Face Of Material Girl:
Rita is obviously very grateful for her fortune, saying, “To be handpicked by Madonna and her incredibly cool daughter Lola is the largest of all compliments.” Being the latest face of Material Girl isn’t just about fun pics and cool clothes. “Material Girl means fashion, it means confidence. It means belief, inspiration and the freedom to really express yourself. I don’t think Material girl follows trends – we make trends,” Rita said.
What do you guys think of Rita’s Material Girl campaign pics? If you like the looks be sure to scoop them up at Macy’s if you want to get the affordable and attainable line. Did you like the campaign? VOTE!