The star isn’t only the face of the brand but she also has her very own collection — and you can get your first look at her debut Adidas NEO line right here!
Selena Gomez does it all! The 20-year-old is an actress and singer with her clothing line Dream Out Loud, and now she’s adding a new gig to her resume as the designer behind her very own line for Adidas NEO! Is there anything this cutie can’t do? Her collection for Adidas NEO is affordable and so consistent with her personal sense of style.
Selena Gomez’s Adidas NEO Collection:
Selena launched her first clothing line aimed at teenage girls for Adidas NEO Label on Tuesday in Tauentzienstraße, Berlin. Selena has been the brand ambassador for adidas NEO Label since 2012, and her debut collection for fall is set to launch on July 30.
The star’s fave pieces from her debut collection include the black, studded super wedge shoes with hidden height, and the tough yet feminine, denim vest with an embellished collar. It’s perfect for a casual shopping day or going out to lunch! The collection includes adorable graphic tees, (some are even cropped!), motorcycle jackets in black & silver, denim shorts, sneakers, beanie hats in a variety of different colors, girly dresses, clutches, and totes! Everything is so rocker chic and grungy with a touch of femininity.
Selena Gomez On Her First Adidas NEO Collection:
“I love playing around with fashion and like clothes that are fun, easy to wear and comfortable. My collection has a ‘rock chic’ theme and it’s confident, rebellious and fun. It’s also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing.”
Claire Midwood, vice president of adidas NEO Label, said, “Selena is loved for being a stylish fashion inspiration to young girls. NEO Label is all about teenagers – seeking adventure, and unexpected surprises, so it was a natural collaboration.”