COVERGIRL has chosen the newest face of their brand — singer/songwritter Becky G! The 16-year-old artist just wrapped her first COVERGIRL shoot and will be appearing in TV and print advertising for the brand this summer. Read on for more details!
Becky G has been named the new face of COVERGIRL! The Mexican-American singer will bring her unique sense of street style to the beauty brand. She just completed her first photo shoot for the brand and she definitely looks “easy, breezy, and beautiful!” Keep reading for more information about this new COVERGIRL and to watch a behind-the-scenes film of her commercial shoot!
Becky G For COVERGIRL — The Brand’s Newest Face
16-year-old singer, songwriter, and rapper, Becky G has been named COVERGIRL’S newest star! The artist, who was born and raised in Inglewood, Calif., plans to bring her personal street style to the beauty brand.
For the young star, this is a dream come true!
“I think it’s really cool that COVERGIRL is giving me this opportunity to inspire other girls to work it, own it, love it no matter what you’re like or where you’re from because that’s what being beautiful is all about,” Becky said in a press release. “Even when I’m in sweatpants, if I have makeup on, I feel like I can rock the world.”
While Becky is one of the younger COVERGIRLs, she embodies everything that the brand is about. Her lifelong ambition has always been to stay proud of who she is and where she came from.
“Becky G is such a relatable and powerful role model, who, from a very young age, has advocated individualism and paying respect to where you come from and where you want to go,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “She’s a smart, motivated and strong-willed young woman who knows exactly what she wants to do in life, and it’s that attitude that the COVERGIRL brand loves about her and identifies with. Becky is a star on the rise, and we’re excited to welcome her into the COVERGIRL family.”
We could not be more excited to see Becky’s national TV and print ads set to debut this summer! What do YOU think, HollywoodLifers? Are you excited about this new COVERGIRL? Let us know!
WATCH: Introducing Nueva COVERGIRL Becky G
– Shira Benozilio
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