G-Star Celebrates RAW Leica At The Leica Store & Gallery Los Angeles Grand Opening

Sat, June 22, 2013 1:52am EDT by Add first Comment
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International denim brand G-Star and German camera company Leica celebrated a special edition of Leica D-Lux 6 series, RAW Leica, at the grand opening of the Leica Store and Gallery Los Angeles. It was a spectacular event!

Celebs the likes of Seal, Marcia Cross and so much more enjoyed a great night. Check out all the fun details!

What Happened During the Night!

For those that may not be aware, the RAW Leica is an extension of G-Star’s crossover series of RAW Defender, RAW Ferry, RAW Cannondale, and Prouvé RAW, which allow the brand to playfully work with design values and materials of the denim industry. The Leica D-Lux 6 ‘Edition by G-Star RAW’ is a worldwide collectible, and is exclusively available for $1,150 at Leica stores and boutiques, and the official G-Star online store.

It was also a celeb haven as the event gathered more than 500 of the city’s influencers for the US launch of the collaboration, the Leica Store and Gallery opening, and the debut of Leica’s gallery featuring photographic works by Mary Ellen Mark, Seal and Yariv Milchan.

The notable attendees also included Peter Facinelli (Twilight), Marcia Cross (Desperate Housewives), Russell Simmons, Estella Warren (Planet of the Apes), Noah Segan (Looper), Grace Phipps (The Vampire Diaries), Serinda Swan (Tron) and Keegan Allen (Pretty Little Liars), among others.

When anyone entered the store, guests were greeted by Yibai’s “Fake Leica,” a sculpture of enormous dimensions that is valued at a whopping $1 million dollars. Many chose to Instagram with the hastag #LEICASTORELA photos all night. The gallery space also showcased the work of world renowned photographer and Leica Camera enthusiast as mentioned above Mary Ellen Mark, Grammy Award-winning singer and songwriter Seal, and self-taught photographer Yariv Milchan.

So HollywoodLifers, To say the night was a success is an understatement. Everyone had an absolute blast to say the least.

Russ Weakland

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