Taylor’s name can usually sell a product, but as this clothing company discovered, she’s not always good for business. Some lessons just have to be learned the hard way!
Taylor Swift, 23, writes crazy-popular songs about all of her ex-boyfriends, and while the people at Abercrombie & Fitch aren’t the first to notice this trend, they might be the first to make a t-shirt poking fun at the singer’s love life. A satirical A&F shirt has been pulled from their stores, following the wrath of angry “Swifties” everywhere.
Here’s what we want to know from you: Is this shirt rude or funny? If Tay sings about all her boys, shouldn’t she expect a stunt like this?
The Anti-Taylor A&F Shirt
Even though the company were just in hot water after CEO Mike Jeffries admitted he doesn’t want “larger” people to wear his clothes, Abercrombie & Fitch is still taking risks. After premiering a shirt that read, “#more boyfriend than t.s.” the brand caught all hell from Taylor Swift’s fans.
E! Online reports that so many Swifties called A&F to complain about the shirt that the company actually changed its automated message to say, “Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift t-shirt, please note this is no longer available.”
The shirt — which was a simple, white t-shirt with metallic silver writing and the signature A&F moose — wasn’t even anything extravagant or special. We don’t even really think it was that cute! If you’re going to come out with a bold shirt like this, at least make it awesome, you know? Abercrombie totally flopped on this one.
Taylor’s fans might have overreacted a bit, since it’s not like this is the first (or last) time someone has made fun of the singer’s love life, but we agree that the shirt should have been discontinued. It’s not even cute!
Do you agree or disagree?
— Jennifer Crawford