Madonna and her daughter, Lola, have confirmed that Rita Ora is the official face of Material Girl! We can’t wait to see her cool campaign!
Rita Ora will officially be the new face of Madonna and daughter, Lola’s, junior clothing line, Material Girl. The 22-year-old songstress is set to front the upcoming campaign — and after much speculation we’re so excited about the announcement!
Rita Ora Material Girl Campaign:
On June 12, Madonna and daughter, Lola, confirmed Rita Ora as the new face of Material Girl, their junior clothing line, replacing Georgia May Jagger — and we are very excited! Rita is known for her eclectic and fun style, just like Madonna, so who better than Rita to get the gig!? Madonna and Lola shared their view on Rita Ora, saying, “Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style. On stage or off, in photos or on the street – she’s a magnet! This is what the Material Girl brand is all about!”
While the fact that Rita will front the campaign confirmed rumors they weren’t entirely true. In fact, Madonna and Rita met for the first time on June 1st at the “Sound For Change” concert in London at the Twickenham Stadium, contrary to the belief that they reportedly met at the Met Gala on May 6!
The Material Girl line is sold in Macy’s in the US, The Bay in Canada, and in Europe and Australia. The Fall 2013 advertising campaign will launch in July and we are so excited to see what all these stylish ladies have in store for us!