One Direction Announces First Fragrance — All The Details

Thu, June 6, 2013 2:23pm EST by 54 Comments
One Direction Perfume
Courtesy of Columbia Records/Twitter

One Direction revealed the name of their first fragrance on Twitter on June 6 and it’s called… Our Moment! Will you buy a bottle?

The One Direction guys are dominating the music charts and the tour scene and now, they are about to rock the beauty world! Their first fragrance, Our Moment, was announced by the guys on June 6 and Harry Styles says it “smells like a summers day…” Are YOU excited, HollywoodLifers?

One Direction Perfume — First Fragrance Is Announced

Harry tweeted on June 6: “The 1D fragrance is called (drumroll)… Our Moment! And it smells like a summers day..”

Meanwhile, Niall Horan tweeted: “I still can’t believe we’re releasing our own fragrance !” followed by, “We worked hard to get it smelling just right, and very excited to announce that it will be called Our Moment!”

“It’s been a long and exciting process and we’re really proud to have made a One Direction fragrance,” Harry said in a press release.

Liam Payne commented: “We love the idea behind a fragrance as you mix individual scents to create something so much better!”

“I’ve tested it on my family and they love it — and we can’t wait to show it to our fans across the world,” Niall said.

More On The Bottle & The Scent

The bottle is pink with a silver crown on the top. Obviously the guys want the girls who wear it to feel like a Princess! The bottle is super girly and glamourous — we love it!

The fragrance has notes of pink grapefruit, wild berries, redcurrants, jasmine petals, fresh freesia, creamy musk, sheer woods and white patchouli. It will hit stores in the fall and will be available in an Eau de Parfum spray, body lotion, rollerball and shower gel.

One Direction’s 3D Movie — Coming Soon

One Direction’s 3D movie is in theaters August 30. The flick called This Is Us follows the guys and their rise to fame. Not only is there concert footage, but one-on-one interviews and never-before-seen backstage moments. We can’t wait to see it!

Will you be picking up a bottle of One Direction’s Our Moment, HollywoodLifers?

WATCH: Harry Styles One Direction Mock American Accents On Jimmy Kimmel Live

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– Dory Larrabee

More One Direction Beauty News:

  1. Louis Tomlinson From One Direction Dyes Hair Red For Charity
  2. One Direction’s Harry Styles Tweets Hysterical Haircut Photo
  3. Zayn Malik’s Shaggy New Hair: See The Major Makeover

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Posted at 2:52 PM on December 14, 2013  

Check for the fragrance, Our Moment, by 1D. I just found it there

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Posted at 7:26 AM on November 6, 2013  

Where can I find the One direction perfume in South Africa? PLEASE
It’s my dauther bday next mounth??

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Posted at 6:36 PM on September 8, 2013  

when does 1D’s new fragrance come out?

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Posted at 10:37 AM on September 3, 2013  

I got it this morning it’s perfect!

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Posted at 9:32 AM on August 22, 2013  

Touche. Great arguments. Keep up the great effort.

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Posted at 6:49 PM on August 19, 2013  

I already bought it!!

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Posted at 3:34 PM on August 18, 2013  

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Posted at 5:48 PM on July 23, 2013  

im going to buy it i know it will be cool somehow this fandom rocks

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Posted at 4:59 PM on July 15, 2013  

I love one direction!!! And I can’t wait to buy their fragrance “Our Moment”. I’m very excited to see what its like.

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Posted at 2:28 PM on July 15, 2013  


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Posted at 7:44 PM on July 12, 2013  


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Posted at 7:01 AM on June 29, 2013  

I hope it will be available here in the Philippines… :(( and if not I hope they will make a huge world wide giveaway of the perfume :(((

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