Rooney was recently named as the face of the campaign for Calvin Klein’s new scent and there’s no denying that she was the perfect choice! Her sweet and youthful vibe is perfect for the new fragrance!
Rooney Mara: Face Of Calvin Klein’s Downtown — New Women’s Fragrance
Downtown is expected to have a unique scent, mixed between a pretty floral smell and a bold woodsy scent. The product consists of Tunisian neroli, green pear and watery plum, a heart of pink peppercorn, velvet musks and many more more natural aromas to add to the list. Rooney Mara is sure to fit the look of a product that consists of such earthy vibes. Her soft complexion and signature natural stylings are so appropriate for the campaign.
Aimed at an age range of 25 to 35, the fragrance boasts an edgy and cool identification. In fact, the name “Downtown” was chosen just for the purpose of creating a youthful feel. As the gorgeous face of the new line, Rooney Mara will appear in TV spots directed by David Fincher and print ads shot by Jean-Baptiste Mondino, in which she is sure to steal the spotlight.
“The concept is a young woman living in her own world, breaking away from the ‘expected,'” noted a spokesperson of the brand. Rooney, who totally pulls off a youthful and natural look, is the ideal candidate to advertise Downtown, which will be available in 3,000 department stores in the U.S. She states, “I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances. It’s an honor to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand.”
We can’t wait for Downtown to finally hit the store shelves! Isn’t Rooney Mara the perfect fit for the new campaign? Comment below!
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