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Shenae Grimes Celebrates The Boohoo US Launch In NYC

Fri, March 22, 2013 2:45pm EDT by Russ Weakland Add first Comment
Shenae Grimes
Bryan Bedder/Wire Image

On Thursday, March 21,, the UK-based, online fashion retailer, celebrated the launch of their newest fashion brand – BooHoo Haçienda. A transformed warehouse was created into the infamous Haçienda nightclub.

Ultimat Vodka and Patrón Tequila cocktails were flowing throughout the evening, as guests admired models wearing the new collection and danced to the tunes of DJ Graeme Park. Shenae Grimes and fiancée Josh Beech enjoyed looking at boohoo’s newest line while they sipped Ultimat Vodka cocktails.

Check Out All The Fun That Happened During The Launch!

Shenae Grimes didn’t look too upset in the aftermath of the news that her television show “90210” was cancelled. She sipped on Ultimat Vodka cocktails and enjoyed the boohoo clothing as she looked longingly into her fiancee’s eyes. Speaking of her fiancee Josh, he was quite the gentleman, holding her hand and making runs to the Ultimat Vodka bar. Their PDA was definitely the talk of the BooHoo US Launch on March 21 in NYC.

Shenae continued to be in all smiles in her boohoo boutique top at the BooHoo US Launch in NYC on March 21. After smiling for photogs, she instantly headed to the hot pink bar to taste test the variety of Ultimat Vodka and Patrón Tequila cocktails.

DJ Graeme Park set the tone at the BooHoo US Launch in NYC on March 21. Guests danced up a storm while looking at models presenting the newest fashion line. Don’t worry, they didn’t spill their Patrón Tequila and Ultimat Vodka cocktails on the models! Though that would have been interesting to see!

The hot pink boohoo branded bar was fully equipped with the finest in Patrón Spirits cocktails. The two specialty cocktails were the “Ultimat Style Refresher” which included Ultimat Vodka, fresh lime juice, Elderflower liqueur, club soda and Sprite, and “The Boohoo” which combined Patrón Silver Tequila, Patrón Citronge, Pomegranate Juice, fresh lemon juice and simple syrup.

So HollywoodLifers, Looks like things were a complete blast during the launch, make sure to check out boohoo and all their clothing options as soon as you can! You will not be disappointed!

For more on Boohoo, please visit

Russ Weakland