Beyoncé’s The New Face Of H&M: See Her Sexy Summer 2013 Campaign

Thu, March 21, 2013 9:37am EDT by 5 Comments
Courtesy of H&M

This superstar is seriously everywhere these days, and she looks absolutely amazing as the face of H&M’s chic new summer campaign — and you can get your first look right here!

From performing at the Superbowl to being a multi-tasking mom, this songstress does it all — and now H&M has announced their budding partnership with Beyoncé Knowles! The 31-year-old star was tapped to front the store’s new summer campaign. Beyoncé will be seen in both print and television ads featuring the hot new looks — and she’s flaunting her fantastic post-baby body in the campaign! Is there anything she can’t do?

Shooting The Campaign:

The ads were shot in Nassau, which is located in the paradise of the Bahamas, by photographers Inez van Lamsweerde and Vinoodh Matadin. The commercial will debut a new song by Beyoncé, entitled, “Standing On The Sun,” which fits nicely with the theme of the elements in nature. Check out the new song, which will be available worldwide online and HERE at the beginning of May.

The company is introducing the stunner as, “Beyoncé as Mrs. Carter in H&M.” Not only does Bey have the beautiful face and rockin’ bod to pull off the looks with ease, but she is the ideal icon of women empowerment, which is a major focus of the campaign. H&M is working hard to relay the message that women can be all things: strong, vulnerable, sensual, maternal, fun, and flirtatious. Sounds like the perfect description of Queen Bey!

Beyonce Weighs In On The Collaboration:

Creative director Donald Schneider describes the campaign as an “epic fantasy, with glamour, drama, and also a sense of paradise.” As we already know, everything the former Destiny’s Childstar touches turns to gold. She had personal input in the designs that are now full of her personal style. “I’ve always liked H&M’s focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” says Beyoncé.

The line offers a variety of trendy swimwear and beachwear pieces, including a tie dye bikini from this summer’s H&M Water Collection, which, has raised $4,009,980 for WaterAid since 2002. Pretty impressive! Clothing featured in the ads will be available at the beginning of May in H&M stores worldwide, so get ready to start shopping!

Isn’t Beyoncé the perfect fit for H&M?

Courtney Dunn

Beyonce’s Costume Designer On Her Superbowl Outfit:

More Beyonce News:

  1. Beyonce Gained 57 Pounds Pregnant — Flaunts Post-Baby Body On ‘Shape’
  2. Beyoncé’s Entire Album May Be Scrapped — Report
  3. Beyonce Reveals When She’ll Have More Kids With Jay-Z

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LDB

Posted at 12:26 PM on March 21, 2013  

Interesting! Shouldn’t she be doing something for her own clothing line, Dereon? Don’t get me wrong. I love H&M, although the clothes in the Philadelphia stores, where I live, are not of the same quality as the clothes sold in NYC stores. I also love B for her talent, her beauty, and her professionalism when it comes to her shows but I find it ironic that you very rarely (and I emphasize RARELY) see her out in her own line of clothes. I’m not talking about the custom designs made by her mother for her shows or the one or two special occasion. There are other celebrities with clothing lines that you see them in constantly away from the red carpet or the stage, i.e. Gwen Stefani, Victoria Beckham, Nicole Ritchie, The Olsens. H&M is a competitor to her own brand and to me it says that you prefer to showcase or wear someone else’s clothes rather than your own. This in turn tells me that if your own brand is not good enough to wear, why should I buy it. That’s just my opinion. But I still love Be and H&M. I don’t like Dereon, however (is it really necessary to put fleur-de-lis on everything?)

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just meema

Posted at 10:43 AM on March 21, 2013  

Courtney Dunn’s articles make so much sense and are so well written. They are fun to read and full of up to date information. And yes, Beyonce is a perfect fit for H&M.

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abe is doing it?!!

Posted at 10:31 AM on March 21, 2013  

I don’t believe for one second she married the singing chimpansee(jay-z) because of love.

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Sara

Posted at 12:42 PM on March 21, 2013  

I don’t believe for one second that you have a functioning brain cell.

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Karen

Posted at 10:05 PM on March 26, 2013  

Hi b Karen here I am 12years old I am a big fan :o)

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