America Ferrera Helps Celebrate The Games For Change Launch Of Half The Sky Movement: The Game At No.8

Mon, March 4, 2013 3:54pm EDT by Add first Comment
WireImage For Games Of Change

Olivia Wilde and America Ferrera celebrated the launch of Half the Sky Movement: The Game at No.8 in NYC alongside Pulitzer Prize-winning authors and Half the Sky Movement creators Nicholas Kristof and Sheryl WuDunn and Games for Change Co-Presidents Michelle Byrd and Asi Burak on March 4.

Check out all the fun they got themselves into during this wonderful event!

Concerning the event, Wilde gave opening remarks, introduced Kristof and WuDunn, and shared how she became inspired to join Kristof and WuDunn in empowering women and girls after reading their #1 New York Times’ best-selling book Half the Sky: Turning Oppression into Opportunity for Women Worldwide. “I can’t wait to welcome in the next generation of supporters through this Facebook game from Games for Change,” said Wilde as she expressed her support for the new game, saying it only made sense that the next platform for the movement was to have a game on Facebook as it allows people to become involved in a compelling way. For the Half the Sky PBS broadcast, which debuted in 2012, Wilde traveled to Kenya with Nicholas Kristof to visit the Umoja Women’s Village.

“This is perhaps the most ambitious social impact game ever,” said Sheryl WuDunn after being introduced by Wilde. “It could potentially reach millions of more people.” “It’s so important not to just preach to the choir, but to build that choir, and that’s how you make a difference,” said Nicholas Kristof.

America Ferrera, another key supporter of the Half the Sky Movement, was one of the last guests to leave the event, spending as much time as she could playing the game with Nicholas and Sheryl. Ferrera was also featured in the Half the Sky PBS broadcast; she traveled to India with Nicholas Kristof to visit Urmi Basu and the New Light shelter.

Also in attendance were: Diana Taylor; actress Monique Coleman (High School Musical); Rachel Lloyd, Founder and CEO of GEMS; Ken Weber, Executive Director, Zynga.org; and Kathy Calvin, President and CEO of United Nations Foundation; amongst others.

Watch The Game Trailer Below!

More Info About Half the Sky Movement: The Game

Executive produced by non-profit Games for Change, Half the Sky Movement: The Game aims to provide mass mainstream awareness of the issues surrounding women and girls around the world, with a fun and engaging way to raise funds to provide real life-saving tools to empower them towards a better future. The game is free to play and within the first session, players can trigger a real-life book donation and work towards providing a donation of a life-saving fistula surgery.

The game is entirely free but if players would like to extend their play time, they can earn more “energy” by making a donation to any of the game’s seven non-profit partners: The Fistula Foundation, GEMS, Heifer International, ONE, Room to Read, United Nations Foundation, and World Vision.

Play Half The Sky Movement: The Game here: http://www.facebook.com/HalftheGame

Russ Weakland

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