Ashley Madekwe partnered up with Joico’s digital series “Drab to Fab” on February 10 at Siren Studios in Hollywood. Ashley teamed up with world renowned stylist and Joico Artistic Director, Damien Carney, to brighten up the looks of three different women. Ashley provided her commentary on the fashion, while Damien created a new look via their hair.
Ashley arrived early on February 10 and was as lovely as you’d expect her to be. During Grammy Awards weekend, the 32-Year old became Joico’s beauty series “Drab to Fab”. You may be asking yourself, what is “Drab to Fab”? We have your answer!
It’s a web series produced by leading hair care company Joico, which allows the viewer to learn styling tips and break through techniques for any beauty transformation. The star of this series is renowned hair designer/ Stylist- Damien Carney.
The fashion critic and hair care guru-transformed three women from Drab to Fab. With New York fashion week in full effect, it is a time to celebrate beauty and that is what this is all about!
More On JOICO
Joico, a division of Zotos, Inc., a Shiseido company, has been pioneering revolutionary hair-science and artfully blending it with the latest innovations in hair care creating beautiful, healthy hair that Turns Heads since 1975. All Joico hair care, styling, haircolor and texture products fuse the latest breakthroughs in hair care science with inspirations from the worlds of art and fashion, to offer exceptional quality, unparalleled performance and lasting beauty from the inside out.
So HollywoodLifers, Make sure you check out “Drab to Fab”, you will not be disappointed!