The star has signed on as the face of the brand and is launching a line with them entitled Eva by Eva Mendes! Read on for all the details.
38-year-old Eva Mendes is adding a new title to her resume — designer! The stylish star signed a multiyear agreement to launch a subbrand with New York & Co and is also signing on as the brand’s ambassador. The line, simply called Eva by Eva Mendes, is set to launch in stores this coming fall and the brand will release four collections per year, each specifically approved by Ms. Mendes herself. It’s about time she started sharing some of her fashion-forward tips!
Not only will she be the retailer’s ambassador, Eva has also agreed to appear in advertising campaigns. Straying slightly from the professional-wear reputation of New York & Co., Eva by Eva Mendes plans on focusing on cocktail and evening characters. The line is expected to feature a large dress component and, of course, accessories. What else could we expect from the stylish star and the mega-brand?
“I have a ton of ideas, but it’s a bit early to discuss them,” she told WWD. “[The project] is taking up all my time, but in the best way possible. Everything I see is a possible design. My mind is consumed by it. I’m fortunate enough to travel to so many exotic places. I could find inspiration in a gate in Istanbul for a plate or a blouse,” she said. Looks like we’re in for some exotic looks! We love that Eva implied that she’s going for a vintage, “yesteryear” vibe.
She’s clearly getting up close and personal with this new project. Adding in components of her personal travels and style, we have no doubt that the collection is going to reflect every inch of Eva. She even included a personal component of her life when deciding on a price range. “I grew up in a very lower-middle class household,’ Mendes said. “For me it’s about getting that bargain. I’m not necessarily wearing designer clothes when I’m not on the red carpet.” Stylish and modest is not an easy combo to find!
How excited are YOU to try on some looks by Eva by Eva Mendes? Let us know!
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