What’s more appealing than a soccer hunk running around in boxers? The correct answer is absolutely nothing! The star athlete’s new campaign is released, and you can watch it now!
David Beckham has a new campaign, and he sure looks sexy in it! The campaign was released worldwide on Feb. 6. Director Guy Ritchie filmed the campaign for David Beckham Bodywear at H&M. In this short video, the 38-year-old plays the role of an action hero with an incredible bod and amazing soccer skills.
For the director, shooting this project was a lot of fun. “For me, this felt like more than a campaign– it was like directing a short film.” The entire film is just less than two minutes, but it tells an entire story with absolutely no dialogue. Basically, the campaign follows David chasing a Range Rover through his neighborhood, while wearing solely his boxer briefs. It truly is a beautiful sight, and it deserves a watch! You may even get a few good laughs in.
The experience wasn’t only thrilling for the director, but David enjoyed it as well. “Working with Guy has been a fantastic experience. I hope everyone has as much fun watching the film as I had making it.” Oh, we sure did!
This new line features many new colors inspired by the action hero theme of the campaign. A lot of darker colors, such as navys, utility greens, and reds are used. Let’s be real, though. Any color will look sexy on David!
No more staring at the sneak peak photos from the campaign. We’ve got the actual footage for you right here– what a great gift to us for Valentine’s Day! Also, think about how much your man will appreciate it if you get him some David Beckham Bodywear briefs! What do YOU think of his new campaign for H&M? Comment below!
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