The Olympic gold medalist skier has just been tapped as the first ever spokesperson for the beauty brand — get all the details here!
Lindsey Vonn can add another coup to her impressive resume: beauty brand ambassador! The skier will be the face of Tweezerman in upcoming commercials and print advertising. “For us, this is an initiative to promote brand awareness,” Conny Wittke, Tweezerman chief executive officer, told WWD. “We have a very clear internal objective to always lead the category and take it to the next level. We didn’t want someone predictable.”
Lindsey Vonn’s New Tweezerman Partnership
Lindsey, 28, wanted to partner with the beauty brand because it appealed to her drive and love of competition. “I am always working and striving to be the best skier in the world,” she says. “I like setting the bar high and working with companies that do the same.”
Tweezerman had essentially the same reasons for tapping the skiing superstar: “Lindsey is not just beautiful. She is somebody who 100 percent embodies our values and strives to be the best. Tweezerman wanted to connect the idea that you need great tools for excellence, which you also need in beauty,” says Wittke.
Lindsey Vonn’s Beauty Must-Haves
The world-class athlete trains every day on and off the slopes. “I train on snow or race practically every day of the week between October and April. In my off-season, between May and October, I spend seven to eight hours a day in the gym,” she says.
Yet Lindsay’s beauty regimen is equally important. Her secret to great skin amidst wind and snow? Sunscreen! “Trying to stay hydrated and moisturized is a constant battle that I wage but I am dedicated; I want to preserve my skin as much as possible, which is a challenge given the amount of time I spend outdoors,” says Lindsey.
HollywoodLifers, are YOU excited to see Lindsey’s new campaign? Sound off below!
– Jennifer Tzeses
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