Kim Kardashian’s Newest Fragrance Launch: Get The Scoop

Fri, February 1, 2013 11:46am EST by 7 Comments
Kim Kardashian Perfume
Courtesy of Stephane Feugere

The Kardashian empire expands even further to include Kim’s  new ‘Honey’ Perfume–Get all the details on her sixth fragrance launch, ‘Pure Honey,’ here!

Kim Kardashian, 32, is all set to roll out her next perfume: a sweet and feminine honey-scented eau de parfum. Due out in early fall, this scent marks a completely new direction for her fragrance collection. Get the buzz on her latest project right here!

Kim’s Latest Scent Is Sweet As Honey

To keep her massive fragrance collection from feeling repetitive, Kim is introducing a sweet honey scent to her woodsier, floral collection. “This one to me represents pure femininity; it’s really warm and inviting,” she said as she described the scent to WWD. Made with raw wild honeycomb and rose petals, Kim’s latest eau de parfum will definitely be a distinct part of her line.

“I am super involved from start to finish — on bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals,” she told the site. She was also very involved in putting her signature spin on the bottle’s design. While her latest fragrance packaging’s design is consistent with others in her collection, “I wanted to make sure that it had the little bee on it,” she said. The tiny bee is definitely an adorable addition to the chic glass bottle.

Kim’s relationship with fragrance is long standing: she even picks up unique scents and artistic bottles from her extensive world travels. That worldly inspiration is echoed in the look of her liquid gold perfume.

‘Pure Honey’ is set to launch worldwide in September 2013, in Lord & Taylor and Belk stores.

HollywoodLifers, are YOU excited for Kim’s new perfume launch?


— Kristine Hope Kowalski

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