Rihanna Shares Inspiration Behind Her ‘Flirty’ River Island Collection

Mon, January 28, 2013 5:05pm EST by 11 Comments
Rihanna River Island
Courtesy of River Island

The songstress dishes on what inspires her and why she’s so excited now that she has teamed up with River Island. WATCH her interview here and get a sneak peek of the collection!

Back in July it was first announced that Rihanna was teaming up with British high-street label River Island on a Spring 2013 collection. In fact, the stylish star also directed the campaign for the brand, sharing a sneak peek of the collection on her Twitter page. Additionally, the 24-year-old star shared her excitement over debuting the collection on the runway during London Fashion Week — and now she’s sharing the inspiration behind her debut line in a brand new video interview with Vogue! “It’s casual, it’s chic, it’s flirty,” the star says. “Style is definitely inspired by my mood.”

The line is scheduled to hit stores on Mar. 5. “I have wanted to design my own fashion label for a very long time,” Rihanna explains. “This has been something I wanted to do ever since I started loving fashion. Every time I saw something on a rack there was something I wanted to do to change it and so I thought that the only way I could do that is by designing the perfect thing for me.”

RiRi always makes a statement whenever she steps out so we’re sure her collection will really steal the spotlight! It was only a matter of time before she got her own line, and we think her collaboration with the brand is a perfect fit. “Teaming up with River Island, designing clothes for young women who has young and sassy personalities, that’s what I wanted to do,” she says.

Do you agree? Are you excited to see Rihanna’s River Island come down the runway? WATCH the video below to see what else RiRi had to say about her highly anticipated line.

Katrina Mitzeliotis

WATCH: Rihanna & Karrueche Tran Pose Topless Battling For Chris Brown’s Attention

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Nupba Nevea End

Posted at 4:23 AM on January 30, 2013  

amazing

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shine

Posted at 4:22 PM on January 29, 2013  

go rihanna

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cris

Posted at 3:00 AM on January 29, 2013  

why is that every star either inventing a purfume or a clothing line. yet their lines are nothing new just reinvent old styes

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sandra duncan

Posted at 2:38 PM on January 29, 2013  

@cris
BTW tell me why all you #HATERS can’t spell and appears to be ILLITERATE. I will def be copping some of RIH’S RIVER ISLAND garments so STAY HATING!!! RIHNAVY ALL DAY B****….

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nel

Posted at 5:56 PM on January 28, 2013  

rihanna we love you and wish you all the best

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KATRINE

Posted at 5:44 PM on January 28, 2013  

RIHANNA is perfect

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cris

Posted at 3:04 AM on January 29, 2013  

rihanna is far from perfect she acts like gutter trash and ecourages a man that hit her once a hitter always a hitter girl get some self repect

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sandra duncan

Posted at 2:35 PM on January 29, 2013  

@cris
LET HE WHO IS WITHOUT SIN CAST THE FIRST STONE!!!!!. If a #JUMPOFF think that they can start a fashion line why shouldn’t a SUPERSTAR. STOP the unnecessary HATING you don’t like don’t buy. If RIH is a gutter trash well she has millions and your dumba** is commenting on a blog waiting for your next welfare check, how about that?

 
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cris

Posted at 3:07 AM on January 29, 2013  

why is that every star is either inventing a purfume or a clothing line. yet their lines are nothing new just reinvent old styes

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Demmi

Posted at 2:38 PM on January 29, 2013  

Actually she has three women’s perfumes out and she is about to bring out a scent for men. I would say she is doing pretty well in the perfume department. She has had some design expedience 1. she did a stint with Gucci back in 2008
2. She did two capsule collection for Armani -2011-2012
3. She did the style to Roc show in the UK
4.She will be producing a series of Style to Roc in the US -2013
I would say she knows what she is up to here.

River bay here we come

 
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cris

Posted at 3:13 AM on January 29, 2013  

she is not purfite dosen’t even come even close to being purfite she acts like gutter trash grow up girl

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