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Gwyneth Paltrow’s Pretty, Punk Max Factor Ad: See The Glam Pic

Thu, December 20, 2012 3:30pm EDT by Add first Comment
Gweneth Paltrow's Max Factor
Courtesy of Max Factor

The super star is an edgy princess in smoldering eye makeup for her newest ad for the cosmetics company. Do you love the look? Sound off below!

Gwyneth Paltrow, 40, rocks some seriously sexy eyes for the ad, which were created by makeup artist Mel Arter. The actress wore dark eyeshadow with black kohl pencil eyeliner and ‘false lash effect’ mascara, all from the brand’s range.

She teamed the smokey eye look with messy hair and a pink sequin mini dress to complete her transformation into a rock chick. Behind the scenes on the shoot, Gwyneth said: ‘It’s how I would do punk rock, it’s free, it’s sexy and it’s expressive.’

The mother-of-two, who is married to Coldplay front man Chris Martin, was hired to be the face of Max Factor because of her ‘natural beauty, but also her chameleon style and ability to carry off diverse and arresting glamour statements,’ according to a spokesman for the brand. They added: ‘With many different roles to play in her everyday life, Gwyneth epitomizes the modern day multi-tasking woman. She was the perfect person to inspire the Max Factor network to create stunning looks, which will in turn act as inspiration for women everywhere to find their own personal glamour statements.’

Gwyneth’s life has inspired Max Factor to create seven different make-up styles that women can copy at home. She said the rock-chic style is easy to replicate because you need minimal products and time to achieve it.
Previously, Gwyneth’s look as ‘the writer’ for revealed for the campaign – inspired by her work as founder and contributor to her lifestyle website Goop and as the author of a cookbook released last year.

Unlike the rock chick look which includes heavy eye make-up, for the writer persona she has simple eyeliner, mascara and a hint of blush for a more natural day-to-day style.

Gwyneth said ‘the writer’ persona was ‘me going into town for a lunch or into London for a meeting or going to a friend’s house for dinner. Or me when I’m most myself, doing something creative, having a look that says, confidence, creativity but still very much who I am.’

Daily Mail

HollywoodLifers, do YOU love Gwyneth’s glam ad? Vote below!

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