Terrified Parents Buy $200 Bulletproof Backpacks

Thu, December 20, 2012 3:56pm EST by 5 Comments
Bulletproof Backpack
Courtesy of BulletBlocker

In the wake of the devastating Sandy Hook Elementary School shooting massacre, parents are taking more precautions to protect their children than ever — including buying them expensive bullet-proof backpacks.

On Dec. 14, the day Adam Lanza unleashed deadly gunfire at Sandy Hook Elementary School, killing 20 kids and 6 adults, sales for bullet-proof backpacks skyrocketed — and have been on the rise in the days after.

Elmar Uy, who is the Vice President of BulletBlocker, a company that sells protective backbacks, vests and other bullproof gear, told the New York Daily News that sales have increased as much as 400 percent after the horrifying massacre in Newtown, Conn.

“Part of my daily activity is to monitor the numbers,” he told the New York Daily News. “[On Dec. 14] I was seeing numbers I’d never seen before and I thought it was a glitch. Our web traffic was ten times more than normal.”

“I turned on the TV and there it was on CNN,” he added.

The Products Parents Are Snatching Up

BulletBlocker sells a line of protective backpacks, which are on sale through their website bulletblocker.com for $199.99.

While the backpacks are designed to protect a child’s back from oncoming bullets, it is also designed to be used as a shield in front of your body.

They also sell separate shields for $175 to fit inside laptop bags, backpacks or purses to turn your bag into an instant shield.

How the Company Came About

The company was actually started after the Columbine High School shooting in 1999. Joe Curran, who created BulletBlocker, wanted to protect his school children.

But the sales really didn’t start to pick up until the devastating attacks in Newtown, Conn.

What do YOU think about bulletproof backpacks HollyMoms? Would you buy one for your kids? Sound off in the comments below.

– Christina Stiehl

More Sandy Hook shooting news:

  1. Paul Simon Performs At Funeral For Sandy Hook Teacher
  2. Sandy Hook Mom Reveals Tragic Moment She Knew Son Died
  3. Adam Lanza Worried Mom Would Have Him Committed Before Shooting

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Posted at 8:55 PM on December 30, 2012  

Yes the backpacks wont really protect them. I think police security at ever school is a better idea.

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Dis bissh

Posted at 3:40 AM on December 21, 2012  

Its a good idea because u never know things can happen outside of school , they should do something like bullet proof uniforms . Or better yet why do high school n middle school got security cops n elementary dont ? Kids go to school to learn and have fun now kids r terrified to go . Put our taxes to good use for a change

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Posted at 2:22 AM on December 21, 2012  

Whats the point of a bullet proof backpack? The child would have to wear it all day. Also wouldnt it just protect that backside? What about the front

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Posted at 7:32 PM on December 20, 2012  

Ok I understand Bullet proof back pack. Why do you want to protect your books and pencils ? I would want a bullet proof vest that would come down below the waist and a helmet that had like flaps that would come down from the bullet proof helmet,to protect the back of the neck and sides by the ears. And leg armor,it could be done and face cover in a light weight b.Proof material,I mean that makes more sense to me than a back pack,especially if you have crazy people shooting everything in sight i would want my child really protected. It could be made as a armor.Like a snow suit you put on your child before they go out in the snow. So it costs a lot so what this is my child, I think it makes more sense to have them wear complete armor,I know i am their.To bad it has come to this,Unfortunately this is the now and future of our country. I mean we put apps on the phone to know where are children are,and i am thinking what good is that if they lose their phone. So do we put a chip in them to track them at all times? Look at all the children that are taken everyday in this county.

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Posted at 8:14 PM on December 20, 2012  

oops, meant prey not pray. ;)

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