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Terrified Parents Buy $200 Bulletproof Backpacks

Thu, December 20, 2012 3:56pm EDT by 5 Comments
Bulletproof Backpack
Courtesy of BulletBlocker

In the wake of the devastating Sandy Hook Elementary School shooting massacre, parents are taking more precautions to protect their children than ever — including buying them expensive bullet-proof backpacks.

On Dec. 14, the day Adam Lanza unleashed deadly gunfire at Sandy Hook Elementary School, killing 20 kids and 6 adults, sales for bullet-proof backpacks skyrocketed — and have been on the rise in the days after.

Elmar Uy, who is the Vice President of BulletBlocker, a company that sells protective backbacks, vests and other bullproof gear, told the New York Daily News that sales have increased as much as 400 percent after the horrifying massacre in Newtown, Conn.

“Part of my daily activity is to monitor the numbers,” he told the New York Daily News. “[On Dec. 14] I was seeing numbers I’d never seen before and I thought it was a glitch. Our web traffic was ten times more than normal.”

“I turned on the TV and there it was on CNN,” he added.

The Products Parents Are Snatching Up

BulletBlocker sells a line of protective backpacks, which are on sale through their website for $199.99.

While the backpacks are designed to protect a child’s back from oncoming bullets, it is also designed to be used as a shield in front of your body.

They also sell separate shields for $175 to fit inside laptop bags, backpacks or purses to turn your bag into an instant shield.

How the Company Came About

The company was actually started after the Columbine High School shooting in 1999. Joe Curran, who created BulletBlocker, wanted to protect his school children.

But the sales really didn’t start to pick up until the devastating attacks in Newtown, Conn.

What do YOU think about bulletproof backpacks HollyMoms? Would you buy one for your kids? Sound off in the comments below.

— Christina Stiehl

More Sandy Hook shooting news:

  1. Paul Simon Performs At Funeral For Sandy Hook Teacher
  2. Sandy Hook Mom Reveals Tragic Moment She Knew Son Died
  3. Adam Lanza Worried Mom Would Have Him Committed Before Shooting