Ivanka Trump Launching A Fragrance: Get The Details

Wed, December 19, 2012 12:28pm EDT by 2 Comments
Ivanka Trump Fragrance
FameFlynet

The mogal-ista first launched a jewelry collection in 2007 and followed up with footwear, handbags and apparel–and her latest launch: fragrance–get the scoop below!

“I think of fragrance as such a strategically important category and wanted to wait to make sure retailers understood what I stood for, and the customer understood what the brand represented because there’s a lot of noise in that category,” says Ivanka, 30.

Trump has created her first eau de parfum women’s scent in a deal signed with Parlux Fragrances Inc. The product, called Ivanka Trump, will start hitting fragrance counters in about 400 Macy’s doors next week. The full rollout will start in the spring, culminating in a total of about 1,200 domestic department stores. Expansion overseas is being contemplated for fall 2013.

The fragrance was developed by Jennifer Mullarkey, fragrance developer for Parlux, and by Marypierre Julien, perfumer at Givaudan Fragrances. The formula is a floral oriental that opens with a blend of sparkling Italian bergamot, lush apple and pink peppercorn, a combination designed to evoke sensuality. The middle notes consist of jasmine, rose and peach blossom to add lushness. Golden amber, creamy vanilla, patchouli and smooth cedarwood are included in the base to provide a kick. Price points are $62 for a 1.7-oz. edp, $78 for the 3.4-oz. size and $35 for a 6-oz. body lotion.

“Where there was a void in the marketplace at our price points was a professional, hardworking, yet feminine woman,” said Trump, who talks like a branding expert. “There’s a lot on the dowdy and mature side and there’s a lot on the kitschy, ultratrendy, but I think we’re filling a void for that feminine, empowered woman.”

Trump pointed out that she used coral in the fragrance packaging because it is her signature color. “There is coral always with white gold embossing. It feels delicate and fresh but there’s a strength to it. The bottle is evocative of one of the pieces in our jewelry collection, so you have the octagonal shape and looks like an emerald cut or cut diamond.” As for the fragrance itself, she said, “my tendency is towards more floral, but I wanted give it a little more complexity and a little more youthfulness than a classic.”

WWD

– HL Staff

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Mary Edwards

Posted at 7:44 AM on March 4, 2013  

i received a sample of your new perfume over the weekend. i must say it is quite as elegant as you.i am not a woman of the world as i see you are becoming with all your different lines of things. however since my financial and physical situation are what they are , i wanted you to know personally that i will treasure this sample to the very last drop. i would love to be among the many im sure making a purchase of this very unique bouquet but my apologies i am not fortunate enough or have the means to do so. nonetheless i still want you to know you are a ravishing woman who will continue to go far in anything you choose to do.this little sample will be my happiness for many months as i will use it sparingly. again many thanks and i wish you the very best life has to offer.

sincerely,
mary edwards

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SwagScent.com

Posted at 11:47 PM on December 24, 2012  

The notes sound really good.

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