Not only is the star designing for the brand, but she also directed the Spring 2013 campaign — and she gave her fans a special sneak peek!
Back in July it was first announced that Rihanna teamed up with the British high-street label, but it wasn’t until the star shared a sneak peek from the set of the Spring 2013 campaign on Instagram that we finally were given a glimpse at her collection for River Island! The star shared the pic along with a lyric from her song, “Fresh Out The Runway.”
“My bitches so Bvalgari… Just directed my first ad campaign for my new collection with River Island, Spring/Summer 2013!! And that’s a wrap at the end of a 2 day shoot w/ MARIO SORRENTI,” she said.
The models surrounded the star wearing denim cutoffs, oversized tees and tank tops. The laid-back yet cool, sexy vibe felt very Rihanna, although we’re unsure if the clothing is part of the star’s upcoming Spring 2013 collection. The campaign was shot by photog Mario Sorrenti.
What do you think? Are you impressed with the clothing in this behind-the-scenes pic?