The latest controversy to hit the Kardashians is a legal dispute over their much anticipated cosmetics line, ‘Khroma.’ See who’s taken offense with the brand, even before it launches!
Though we’ve all grown to expect the signature Kardashian ‘K’ to mark all of Kim, Khloe, and Kourtney‘s various business ventures, apparently everyone isn’t so thrilled. Luxe beauty brand, Chroma Makeup Studio, is not happy with the Kardashians’ decision to brand their cosmetics line ‘Khroma,’ citing that the simple letter change is not enough to distinguish the brand from theirs.
Khroma vs. Chroma
What’s in a name? A whole heaping pile of ill feelings. Chroma Makeup Studio is not happy with the Kardashian’s makeup line name, and wants to avoid any confusion with their own beauty products. Studio Owners Michael Rey III and Lisa Casino made a point to distinguish themselves from the lower-end Kardashian cosmetics range for Ulta, posting a letter to their customers with all clarifications front and center on their website.
“Rest assured,” says the letter, “Chroma Makeup Studio, which has a long-standing reputation for high quality colour line cosmetics and services, is NOT endorsing low budget cosmetic products that will be sold in mass retail outlets. Chroma is in no way associated with the Kardashians.”
Additionally, Michael Rey, the co-owner of Chroma Makeup in Beverly Hills tells TMZ that he has been building his brand for over 12 years and has built an impressive clientele. He doesn’t want to be cheapened by being confused with the Kardashian’s new line.
Tit for Tat: Kardashian’s Khroma Fights Back
Looks like the Kardashians aren’t so fond of being called cheap! Boldface Licensing + Branding, the company in charge of the ‘Khroma’ line responded to Chroma Makeup Studio’s statements by saying: “We adamantly object to statements about the products quality due to the distribution choice and caution others who do so without any basis for such statements.”
Though the owners of Chroma Makeup Studio feel “disappointed” that the Kardashians “would choose a name, regardless of whether there is a ‘C’ or a ‘K,’ that is being used already,” Boldface Licensing insists that they have all legal rights to use the name “Khroma Beauty by Kourtney, Kim and Khloé.”
Too bad the names sound exactly the same when said out loud!
HollywoodLifers, do YOU think the Khroma brand should change its name?
— Kristine Hope Kowalski
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