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Drew Barrymore Lauching Makeup Line For Wal-Mart: Get The Details

Mon, October 29, 2012 10:52am EDT by 1 Comment
Drew Barrymore Makeup Line

The CoverGirl is reportedly creating her own makeup brand to be sold at the mass retailer–find out the scoop here!

Drew Barrymore, 37, has been a face for CoverGirl since 2007, and now, according to WWD, the star is going to branch out by launching her own makeup line once her contract ends in Jan 2013.

Drew’s beauty line is said to be sold exclusively at Wal-Mart. She’s reportedly been working with with the Italian-based Intercos, the leading supplier of color cosmetics, makeup and skin care.

This is Drew’s first foray into beauty marketing, and sources say the project will also be the first full makeup brand developed from scratch exclusively for Wal-Mart.

A spokeswoman at P&G said Barrymore “continues to be a Cover Girl,” without saying when the contract is due to end. “As a rule, we don’t discuss the details of our contracts with our celebrities and ambassadors,” she said.

Drew has definitely taken an interest in being more than just a pretty face for CoverGirl. When she signed on with Cover Girl in April 2007, she not only was cast as the brand’s face but also took a leading role in producing the television campaign as its co-creative director. Prior to that, she worked for Lancôme with makeup artist Gucci Westman.

HollywoodLifers, do YOU think Drew should launch a makeup line? Sound off below!


— Jennifer Tzeses

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