The popular teen will front Neo’s “Live Your Style” campaign! Read on for all the details regarding the exciting collaboration.
Justin Bieber has partnered with Adidas, signing on as the face of the brand’s teen sports line, Neo. Not only will he be featured in the “Live Your Style” campaign, but he also kicked off the partnership with a contest, where fans can win custom sneakers, concert tickets and more. In honor of the collaboration, Justin will wear a custom pair of gold NEO sneakers on stage during his ‘Believe’ world tour!
“I found a real connection with Neo because it is about fashion, freedom and being true to who you are,” Bieber said. “With my new album, ‘Believe,’ I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me, style is an adventure, something to have fun with, and Neo believes this, too.”
Considering Justin has a penchant for fancy footwear, the partnership sounds like the perfect match! If you want to scoop up a pair of NEO sneakers, you can find the brand in Kohl’s, Famous Footwear and JCPenney — and that’s not all! Neo is expanding, launching an apparel line that will be sold at The Adidas flagship store in NYC and on Adidas.com.