One Direction had previously taken the record for most views of a music video in the first 24-hrs on VEVO from Justin with ‘Live While We’re Young,’ but Justin’s snatched the title back after the unconventional release of ‘Beauty And A Beat’!
Justin’s new video for “Beauty And A Beat” was released on Friday, Oct. 12, after a drawn-out prank on his fans, and on Oct. 15, VEVO announced, via Twitter, that the video received 10.6 million views in 24 hours. Justin’s figure smashes One Direction’s previous record of 8.24 million views for “Live While We’re Young” back in late September. For those keeping track, the boys of 1D topped an earlier record from Justin himself, set in May of this year, of 8 million views!
Whoever holds the record, I think we can all agree, we love them both!
Are you happy that Justin holds the record once again, HollywoodLifers?
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