For the first time in the fragrance’s 91 year history, the perfume is being endorsed by a male celebrity—Brad Pitt—Catch your first glimpse of the fragrance campaign here!
Brad Pitt, 48, has reportedly been paid $7 million to be the new face for the icon scent. A spokesman for Chanel, said: ‘To keep a legend fresh, you always have to change its point of view. It is the first time we’ve had a man speaking about a women’s fragrance.”
The brand has released a selection of campaign teaser shots from the ad, due to hit the magazines in full in the November issues as well as a few videos featuring it’s newest face.
Director Joe Wright, whose previous works include two Keira Knightley movies Atonement and Anna Karenina, shot the full commercial, which premieres in full on 15 October.
Although we don’t get to see Pitt in action in the teaser video, we do get a rather mysterious recording of his whispery voice, asking ‘Do you feel lucky? Why?’.
The vocal snippet is set against a still of Pitt’s shirted upper back and the back of his head, an image topped with the No.5 logo and split with the printed phrase ‘Do you feel lucky?’.
In another video the Hollywood star asks ‘What’s the mystery?’, ‘Are you going somewhere?’, then ‘Where?’.
The actor follows in the footsteps of actresses including Monroe, Nicole Kidman, Audrey Tautou and Catherine Deneuve.
HollywoodLifers, are you excited to see Brad’s fragrance campaign? Sound off below!
– Jennifer Tzeses
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