You know the ‘Twighlight’ star is the face of Balenciaga’s new fragrance Florabotanica, but now learn the inspiration behind its creation and why KStew was chosen to be the face straight from the brand’s designer!
Kristen Stewart, 22,looks absolutely stunning in her new fragrance ad. Designer, Nicolas Ghesquièr says of choosing Kristen to be the face of the fragrance, “Kristen Stewart has a real personality. She captivated me when we
met a few years ago. I had not forgotten her. She is the perfect embodiment of a certain idea of Balenciaga: that beauty that is both pure and uncontrollable. She is totally this graceful and mysterious figure that symbolizes this strange
botanical garden. ”
The brand also says, Kristen is “An incontrovertible star today, she is adored by audiences of all kinds. Yet she knows how to maintain her privacy and does not play the media game. She is the perfect muse for Florabotanica. We like her tetchy
youthfulness. Her rebellious femininity and pure face. She is romantic and modern.”
The fragrance itself “evokes the 18th-century botanical gardens in which the most exotic and rarest plant species were displayed. Strange-colored plants discovered in distant countries brought back from their travels by enthusiastic biologists, at the cost of their lives, to create the extraordinary arboretum.
“It is a secret garden where you find surprising flowers that surpass the imagination. They are beautiful but are they really that harmless? Flowers can be cruel, carnivorous or venomous, contain poisons. What would a perfume that contained the charm and mystery of flowers be like? This is the story that we wanted to tell with, ” says Nicolas. “At first glance, it is a very floral, almost romantic composition. But on closer inspection, a stronger and more obscure character can be discerned. It is a perfume that I like to think of as tender and dangerous. An enchanting and provocative scent. ”
HollywoodLifers, do YOU love Kristen’s photos for her fragrance ad? Sound off below!
— Jennifer Tzeses
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