The fire-y pop singer has just been names as the newest face of CoverGirl! Learn all about the rocker’s “beauty with an edge” campaign.
P!nk, 32, is going to bring a fresh new angle to CoverGirl’s extensive beauty range: she has teamed up with the iconic brand to encourage women to embrace their individuality in an edgy new campaign. Never one to conform to a single beauty standard, P!nk’s daring personality is sure to inspire women to take fun, bolder risks with their makeup. She brings her personal style, non-nonsense attitude and powerful presence to CoverGirl. The results? Surprising new beauty looks that you’ll be dying to try out yourself.
P!nk’s first campaign will, appropriately, be for a bold new mascara. She’ll soon be debuting fun looks for eyes, lips, and more. P!nk excitedly posted her first pic on Instagram to get us pumped for her ads to come. Mega lashes, sparkling blue shadow, and pink lips to match her signature hair? We already love what we see.
P!nk joins an impressive roster of beauties with this campaign. Other CoverGirls include Taylor Swift, Sofia Vergara, Ellen DeGeneres, Queen Latifah, Drew Barrymore, and Team USA athletes Jennifer Kessy and Marlen Esparza.
Her first print advertisements will debut in Fall 2012.
HollywoodLifers, are YOU excited about P!nk’s CoverGirl campaign?
— Kristine Kowalski
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