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The Olympic gymnast is partnering up with TIGI Haircare to be their new spokesperson—here’s the scoop!

A huge fan of TIGI herself, Nastia Liukin, 22, sent a picture of her personal collection of TIGI products raving about how much she loved the them!  Nastia will be involved with many different aspects of the brand including campaign advertising, social media, consumer promotions, and appearances.

“At TIGI our business is built on our dedication to hairdressing, but we thrive on being different and our culture is disruptive and progressive. We develop and specialize in products and tools that encourage creativity, expression and individuality – traits that Nastia Liukin embodies. It’s rare that you find a spokesmodel or partner for your brand that truly believes in your products. Her undeniable beauty, style and passion for life make her a perfect personality for our brands” said Vince Davis, General Manager, TIGI North America. “TIGI looks forward to our partnership with Nastia.”

– Jenny Pickard

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