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‘Fifty Shades of Grey’ Inspires An Ad Campaign

Mon, July 30, 2012 5:45pm EDT by Katrina Mitzeliotis 7 Comments
Posted Mon, July 30, 2012 5:45pm EDT

Is this what you think a towel-clad Christian Grey looks like?

Another day, another Fifty Shades of Grey reference — and this time, it comes in the form of a fashion campaign. Marc New York opted to bring Christian Grey and Anastasia Steele to life in the brand’s Fall 2012 campaign, enlisting Scottish rugby player Thom Evans and 2008 Miss Universe winner Dayana Mendoza to play the fictional couple in a bathroom scene full of sexual tension. An unzipped dress, a suspiciously low towel — anyone who has read the trilogy can tell you there’s enough scenes that begin with one of those moments.

Personally, I’m getting a bit tired of everyone trying to capitalize on the erotic novels, however, I must admit — I’m still dying to see who will play the couple on the big screen. While I understand where the brand was going with the campaign, the models aren’t really the best fit. So, how do I really feel about the erotic series? Well, here’s your answer:

Katrina Mitzeliotis