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Lana Del Rey Is The New Face Of H&M

Tue, July 17, 2012 12:29pm EDT by Katrina Mitzeliotis 1 Comment
Courtesy of H&M

The singer fronts the Fall/Winter campaign for the brand, where she looks pretty in pink for the California-cool shoot! Get your first look right here.

After a bevy of rumors linking Lana Del Rey and H&M, the news of the 26-year-old fronting the fall/winter campaign is true — and you can see the first round of campaign shots right here. The pretty songstress is outfitted in a monochromatic pastel ensemble, which includes an oversized angora sweater and a pair of jeans. With her hair slicked back in a voluminous ‘do, her amazing statement earrings also stand out.!–more–>

Shot by Inez van Lamsweerde and Vinoodh Matadin, I certainly can’t wait to see more of the campaign — and I hope those gorgeous earrings make another appearance!

What do you think of Lana for H&M?

Katrina Mitzeliotis

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