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Camila Alves Is The New Face Of Macy's I.N.C Campaign For Fall

Mon, July 2, 2012 11:16am EDT by HL Intern Add first Comment
Camila Alves I.N.C

It looks like the Brazilian beauty has earned more than just the title of ‘Mrs. McConaughey’ — she also just landed a new gig as brand ambassador for Macy’s I.N.C collection! Get all the details here.

Get ready to see a whole lot of Camila Alves! The star has just been named the new brand ambassador for I.N.C. International Concepts brand at Macy’s. Camila is set to appear in TV ads and in the print campaign for the brand, which will debut in September magazines.

“When Macy’s approached me about this, I told them we need more than a meeting in New York. I had the team to my home in Austin, cooked some food and had some wine. They’ve got to really like me — it’s a big partnership,” said Alves.

Well Macy’s certainly does! They are very excited about Camila’s new gig and can’t help but to rave about their new brand ambassador.

“Camila has a beautiful, multiethnic appearance that will appeal to a diverse customer base. She’s on the red carpet, but she’s also a mother. It’s an incredible package that will deliver star power to our star brand at Macy’s,” Nancy Slavin, senior vice president of merchandising at Macy’s Merchandising Group, told WWD.

We cannot wait to see the ads when they come out in the fall and we think Camila was a great choice! Do you agree?

Courtney Klopfer

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