K-Stew, who’s the face of Balenciaga’s new fragrance Florabotanica, told WWD that considering she’s never worn a scent, “this one puts me on a level of, ‘Whoa, check me out!’” Find out what other juicy details K-Stew reveals!
Kristen Stewart told WWD that she was a total fragrance newbie when she was introduced to Florabotanica. Though not a fan of perfumes in general, she said, “I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquière], and I’m a terrible liar,” says Kristen. “There is something natural about it,” explains Kristen. “It’s very alive.” Kristen, 22, also says, “I was never the one wearing my mom’s perfume and trying to be sexy. I was like hanging out with my brothers and doing the opposite of that.”
K-Stew feels “lucky” and “really excited” about the scent project, since it came together naturally. “Even though, yes, it’s an ad and we’re selling a fragrance — I don’t want to sound pretentious — but I want to be part of this art project,” she said. “I want to be around Nicolas when he gets excited about fabric. I want to see the look on his face when he sees me put on a dress.”
Nicolas says the ad campaign “Is more narrative, kind of a fantasy, so when I thought about the fragrance and the character that would visit that garden, I thought Kristen could be the perfect beauty and the perfect personality to represent that.” He says Kristen is full of dualities — gorgeous and boyish — for instance.
Florabotanica will be available in September 2012 and includes notes of vetiver, amber, caladium-leaf rose, carnation and mint.
HollywoodLifers, are YOU excited to see Kristen’s new Balenciaga campaign?