On April 14th, A|X Armani Exchange and T-Mobile hosted the third annual Neon Carnival in Thermal, California. Usher, Emma Roberts, Gerard Butler, Paris Hilton, Glee’s Chord Overstreet, Mark Salling, Cory Monteith and Harry Shum Jr., Twilight’s Kellan Lutz, Breakaway’s Camilla Belle, Kings of Leon’s Jared Followill, Hunger Games’ Josh Hutcherson, Revenge’s Ashley Madekwe and Christa B. Allen, Gossip Girl’s Jessica Szohr, Michelle Trachtenberg and Penn Badgley with girlfriend Zoe Kravitz, American Horror Story’s Dylan McDermott, 90210’s Shenae Grimes and Ryan Rottman, How to Make it in America’s Bryan Greenberg, Hangover 2’s Jamie Chung, Dallas’ Josh Henderson, Vampire Diaries‘ Candice Accola, MILK’s Emile Hirsch, Entourage‘s Kevin Connolly, Inception’s Lukas Haas, supermodel Chanel Iman, designer Alexander Wang, were among the thousands of festival-goers who flocked to the neon-lit pop up carnival.
All guests at the Brent Bolthouse-produced bash enjoyed carnival games and thrill rides including bumper cars, an enormous ferris wheel and a giant slide, in between hitting up the central dance floor, which stayed packed well into the morning hours thanks to sounds spun by DJ Jesse Marco and DJ Kayper as well as Google Play Magnified Artist Ryan Farish and electronica artist John Tejada.
The carnival also celebrated the launch of the highly anticipated A|X Color Pop Watch collection by A|X Armani Exchange. Previewing just before the summer months, the collection is a line of ten fresh, eye-catching unisex timepieces, ranging in color from sun-kissed orange to hint-of-mint green and very berry red. Throughout the night guests such as Emma Roberts, Chord Overstreet, Kellan Lutz, Jessica Szohr, Camilla Belle, Shenae Grimes, among others, stepped up to try their luck spinning the AX Color Pop Watch Wheel, where they were provided the opportunity to win exciting prizes including the stylish Color Pop watches.
Now you can stay on trend and try on some of the hottest looks at A/X Armani Exchange, just like your fave celebs! “This seasons traffic-stopping trend is red-hot color – it’s available in all styles and lengths – guaranteed for you to make unforgettable entrance!” -Patrick Doddy, SVP & Brand Director from A/X says. Enter to win a $300 gift card right here if you want to try the trend!
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