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Katie Couric & GMA Beat Today In Ratings For First Time In 16 Years

Fri, April 6, 2012 9:31am EDT by 3 Comments
Katie Couric GMA

Wow — victory in the morning show war! Katie’s week-long stint as co-host of ‘Good Morning America’ led the show to a narrow ratings win over ‘Today’ on April 4 — knocking the NBC show out of the No.1 spot for the first time in 16 years!

GMA and Today have been increasingly neck-and-neck in the battle for viewers, and it looks like Katie Couric was just what the ABC show needed for a ratings win! Is GMA officially now America’s favorite morning show?

The margin was pretty narrow in the one-day victory, with 87,000 more viewers tuning into GMA than Today, but a win is still a win! According to Nielsen research, 5.236 million viewers watched GMA, while 5.149 million viewers tuned into Today.

Sarah Palin and Katie battled it out this week at the anchor desks, with Sarah’s appearance as guest host on Today pushing the show’s viewership WAY up on April 3, to 5.5 million viewers.

We LOVED watching Katie shine on GMA this week! She already looks right at home at ABC, which will start airing her new syndicated afternoon talk show starting in September.

What do YOU think, HollywoodLifers? What’s your favorite morning show — Today or Good Morning America?

— Kaydi Poirier

More Katie Couric

  1. Katie Couric V. Sarah Palin: Who Won The Morning Show Showdown?
  2. Katie Couric Looks Amazing On ‘Good Morning America’
  3. Sarah Palin To Host ‘Today’ Show — Katie Couric Diss?