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Kardashians Moving DASH Boutique To Melrose Avenue In West Hollywood

Tue, March 27, 2012 9:23am EDT by HL Intern 6 Comments
Kim Kardashian DASH

When Kim and Co. upgrade their retail digs to a larger space on upscale Melrose Avenue in WeHo, their neighbors will be the likes of Marc Jacobs and Diane von Furstenberg!

Roll out the welcome wagon — the Kardashians are moving to West Hollywood! Well, in a manner of speaking, that is. After six years in their hometown of Calabasas, the Kardashians’ clothing store DASH is relocating to a 2,000-square-foot space at 8420 Melrose Avenue in West Hollywood.

“We had our store since before we had a TV show. Fashion has always been number one, and we will always continue to focus on our store,” Kim Kardashian told WWD. “If we have a better location, we will have better sales. I don’t think our location was really ideal.”

“I think it will bring more foot traffic to Melrose, which I think will be good for the area,” added Kim. “I don’t really know about the paparazzi.”

The Kardashian retail empire also includes DASH locations in New York’s SoHo and Miami Beach, as well as a Kardashian Khaos location in Las Vegas.

We’re so glad to see that the sisters are still focused on expanding their fashion empire!

— Josh Rosenblatt

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