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Jonathan has a new jewelry collection being sold at DASH, and we’re totally into its ultra ‘manly’ vibe.

We caught up with Jonathan Cheban — Kim Kardashian‘s bestie and E! personality — at the launch of his own Jonathan Cheban for RichRocks jewelry collection on Dec. 10, and we chatted about about fashion, teaming up with his BFFs, and his next big move in the industry!

HollywoodLife.com: Tell us a little about your collection.

Jonathan Cheban: The collection is just a unisex collection for guys and girls it’s kind of casual and chic stuff you can wear with jeans or when you’re going out. I wanted to be very affordable for everyone.

HL: Did you design this yourself?

JC: I designed it with Robin [Rothfeld] from RichRocks. I like to add leather and make my stuff extra edgy, while her stuff is more womenly and kind of girly. I like mine to be completely for both [genders.]

HL: What was your inspiration behind the collection?

JC: My inspiration is always guys and girls that wear jewelry. You know like Johnny Depp, he always wears cool stuff and Orlando Bloom, it’s just all different people that wear it good.

HL: What was it like working with the Kardashians?

JC: Well you know obviously Kim [Kardashian] and I are best friends and Kourtney [Kardashian] and Khloe [Kardashian], Scott [Disick] and I are also close. So this is the perfect pairing because we sell online but we’re selling it at all the Dash stores. It’s the perfect pairing, and you know, I’ll be doing a men’s line of clothing soon. Hopefully I’ll be the first men’s line in here [Dash]. So I’m excited about that.

HL: Is your men’s line already in the works?

JC: Yes, it’s already in the works. I’m going to really announce it after New Years.

We can’t wait to see his men’s line looks like! But for now, you can ooh and ah over these super chic chains, bracelets, necklaces and more!

— Nicole Karlis