The British Advertising Standards Authority (ASA) is having none of this ad, claiming that although Dakota is 17 in the image, she looks much younger.
In the Marc Jacobs Oh Lola fragrance ad, Dakota Fanning holds a large version of the bottle on her lap. Keep reading to find out what the ASA has to say about their decision to ban the ad and vote on if you think it was the right decision!
According to The Telegraph, in response to outrage concerning the ad, the ASA released the following statement:
“We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that its position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child.”
Do you think this ad may be portrayed as sexualizing children? Should it be banned? Vote!