Coty Inc has signed a deal with MG Icon to produce the new scent, which will be called ‘Truth or Dare.’ Find out what inspired Madonna the scent!
Madonna‘s mother was a strong influence in bringing this fragrance to life. “My oldest memory of my mother is her perfume. I carry it with me everywhere,” Madonna tells WWD. “She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well. Something honest and yet daring — hence the name Truth or Dare.”
WWD reports that Madonna will sell the fragrance exclusively with Macy’s in the U.S. and it will hit shelves March 26, 2012.
Are you excited to get a whiff?
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