EvolutionMan created a range of polishes just for men. Is it filling a need in the industry or should guys just wear regular nail polish if they want to get a mani?
Kris Humphries is a huge fan of manicure/pedicures, constantly being spotted at a salon. He can’t be the only guy that likes a little pampering, but we’re guessing he doesn’t normally follow the treatment with color. Do you think a range of nail polish just for men will make guys more likely to try a polish shade next time?
The line includes three colors: Alter Ego (metallic purple), Pavement (gray) and Stand Out (metallic silver) as well as two topcoats named Pure Matte and Pure Bling.
Allure asked EvolutionMan founder Marco Berardini to give a little background on the line.
“In the past, the most popular colors for men have been black, blue, and white,” Marco says. “Much like new car finishes on the market right now, I wanted metallic colors that were a modern interpretation of old favorites.”
I have to say that I’m intrigued! I certainly don’t see anything wrong with a guy wearing polish if he wants to, but can also see how a guy might feel shy about just grabbing any old shade off the shelf. Do you think a man might be more likely to try colored polish if he knew the product was specifically designed for men?