Get checked, check yourself, spread the word and buy products that support the cause!
The Estee Lauder Companies’ (ELC) Breast Cancer Awareness (BCA) campaign launched in 1992 when Evelyn Lauder, of Estee Lauder, co-created the Pink Ribbon with SELF Magazine. Elizabeth Hurley has been a spokesmodel for Estee Lauder for seventeen years now, promoting the BCA campaign since Evelyn herself approached Elizabeth about it. I caught up with Elizabeth at Bloomingdales in NYC to talk about her involvement with ELC’s campaign. She tells you how to protect yourself and others against breast cancer and learn how you can shop to help!
Elizabeth has a very personal connection to the cause.
“Well when I joined the company as a model in 1995, Evelyn Lauder, who’s Estee Lauder’s daughter in law, said I started a foundation two years ago to raise funds for women with breast cancer relief help …. And as it happened, I just lost my grandmother to breast cancer, so I said I’d love to.”
So what can YOU do to protect yourself?
“Basically women should start familiarizing themselves with their breasts at puberty and mommies or anybody else should teach their daughters how to check their breasts and they should learn too at the same time of the month, every month because your breasts change during your menstrual cycle,” explains Elizabeth.
This process has saved the lives of some of her close friends!
“After the age of forty, oncologists say that you should get an annual mammogram because pre-forty you can’t really have a mammogram because the breast tissue is still too dense, but four of my girlfriends found lumps in their own breasts prior to forty and they all survived because they found early because they were familiar with their breasts,” says Elizabeth. “That’s the biggest message anyone can give to young women — early detection.”
You heard it straight from Elizabeth Hurley — be familiar with your own body. It saves lives.
Estee Lauder has a huge range of products that support the cause. Check them out here and shop to help the campaign.
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