International designer and President of the apparel company, Jupi Corporation, that was behind the Kardashian Kollection for Sears told us all about working with the girls — and their passion for fashion!
At the NYC preview of the Kardashian Kollection, we got to chat with Bruno Schiavi, the man who helped tie the collection together — and he gushed about working with the Kardashian sisters! Considering the affordable line stays true to their signature styles and has garnered so much press, it’s safe to say it’s a match made in retail heaven! So, what’s it really like working with the reality stars?
“The girls are always working. Sometimes we would sit down and go over ideas and then they’re calling me at 3 o’clock in the morning so excited. That’s what I love about them, their passion. I wake up in the morning and sometimes there’s 112 e-mails from all three of them e-mailing me ideas. Even today, we were going through something and Kourtney said, ‘OMG polka dots, we have to do something with them right away.’ They’re always working,” he said.
Bruno said he’s proud of the collection — especially the way they’ve joined together to deliver fashion at an affordable price. “The girls have a passion for fashion and we wanted to achieve a look that you can wear from desk to dinner. Or maybe you’re a mom running around with a little kid like Kourtney. At the same time, there’s also a glam element if you’re looking for an evening look, like Kim’s red carpet appearances. I wanted to bring the personal element from them right into the collection.”
The designer said he was thrilled with how true the collection stayed to their individual looks. “They all have different looks but they shared clothes and they all have the same sense of style at the end of the day. You can see that in the way they can all wear the same piece from the collection but they make it their own. You can see that even though they have their own sense of style, with Kim being a little more Hollywood, Khloe a little more rocker, and Kourtney more bohemian, at the end of the day they’re sisters and they do it well together,” he said.
If you loved the line so far, you’re in luck! Both Bruno and the Kardashians are gearing up to launch athletic wear, denim, and home — and Bruno said the personal touches will continue to shine right through the collection! “It will look like their homes,” he said. “I suppose it’s very Hollywood but it’s very comfortable at the same time.”
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