Abercrombie & Fitch Wants To Pay The Situation NOT To Wear Their Clothes!

Wed, August 17, 2011 3:02pm EDT by 18 Comments

After the ‘Jersey Shore’ reality star was spotted sporting bright green pants from the retailer, they issued a statement — and they aren’t pleased!

While most brands love to see a celeb or reality star in their clothing, the same doesn’t apply to Mike ‘The Situation’ Sorrentino and Abercrombie & Fitch — apparently they think the press is going to hurt their image! After he turned up in Italy sporting a casual pair of green A&F sweats, the brand released a press release entitled, “Abercrombie & Fitch Proposes a Win-Win Situation,” which stated:

“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans.

We have therefore offered a substantial payment to Michael ‘The Situation‘ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”

While I don’t think much of the Situation and his graphic tees, (he’s obviously far from stylish), I think A&F is taking it a bit too far. I understand that he isn’t their target demographic and they feel the need to protect their image, but at the same time I didn’t for a second think he was gifted the sweats! It’s hard to control who’s going to walk into a store and purchase an item, and last I checked it doesn’t really make sense to turn customers away, especially in this economic climate. Sure, they might have had a mini panic attack when they saw the Situation sporting their sweats, but this seems a bit extreme if you ask me and I wouldn’t be surprised if it drove away costumers! Although it’s also hysterical and I’m sure the brand is soaking up all the press they’re getting over it.

What do you think? Should A&F calm down or are they totally justified?

Katrina Mitzeliotis


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