Ben Flajnik: Bachelorette Ashley Hebert’s Rejection Good For Business

Ashley said goodbye to Ben, but Ben’s saying hello to increased sales of the wines he makes at Evolve Winery!

While the financial world faced a major crisis as the stock market dropped by roughly five percent on Aug. 4, one business man — Bachlorette loser Ben Flajnik — seemed to be unaffected. In fact, the 28-year-old winemaker — who was the runner up in Ashley Hebert‘s season of The Bachelorette — says fans are showing more interest in his wines! And Ashley’s rejection may just be the catalyst for his Evovle Winery‘s recent spike in popularity!

“There have been quite a few submissions to the Evolve Winery website,” Ben tells Sonoma’s Press Democrat. “I think I have thousands of emails, but I haven’t looked at them.”

In fact, Ben and his partners Mike Benziger and Danny Fay are trying to make their wines affordable to a broader market. “We’ve had a lot of exposure due to the show, and we wanted to expand into a different price bracket,” explains Ben. “We wanted to be able to reach more consumers.”

According to the Press Democrat, Evolve 2009 and 2010 Sauvignon Blancs are priced at $19.99 per bottle and 2009 Cabernet Sauvignon sell for $29.99 on the company’s website as of Aug. 2.

Ben and his team are even coming out with a product that we think is based solely on his experience on The Bachelorette. The new line of wines is called “Epilogue” and should hit the market some time in September!

Local Sonoma wine stores are also noting an increase in sales of Evolve wines. Valley Wine Shack in Sonoma has experienced a jump by 25 to 30 percent. “We looked at each other and said, why is Evolve selling so much recently?” the store’s owner Wendy Smith reveals. “And then we found out a couple weeks later he was on a TV show.”

BFFs — have you tried Ben’s famous wine?

- Lindsey DiMattina

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