Nine West partnered with the CFDA to create the Nine West Runway Relief for this September’s Fashion Week — and it has a built-in pedometer! Get all the details here
For the second rear in a row, the Nine West Runway Relief has made a charitable decision in using fashion to step out for a good cause. Through this program, Nine West asked top models, including Chrissy Teigen, to sport the limited edition Nine West boot.
These unique boots are programed with The Fitbit Wirelress Activity Tracker. This tracker holds a pedometer that will count the number of steps each model takes during Fashion Week — on the runway, casting, fittings, and even during post-show parties!
For every mile each Runway Relief model struts in these sexy boots, Nine West will donate $1 directly to the Fashion Targets Breast Cancer. Supermodel Carolyn Murphy, who is the main spokesmodel for the campaign, made a financial contribution aside from the time she has donated! We’re super pumped that Nine West demonstrating that fashion can be used for a charitable cause!
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