Julia Roberts & Christy Turlington's L'Oreal Ads Have Been Banned In U.K. For Too Much Airbrushing — Do You Think That's Fair?

Wed, July 27, 2011 12:24pm EST by 5 Comments

England’s Advertising Standards Authority or ASA banned the ads after Parliament member Jo Swinson alerted the group to the shots.

Julia Roberts’ ad was for the Lancôme Teint Miracle foundation and Christy Turlington‘s ad promoted Maybelline’s Instant Age Rewind Eraser Dark Circle Treatment Concealer — a personal favorite of mine! L’Oreal is the parent company to both Lancôme and Maybelline. Do you think it’s fair for these ads to be banned?

The ASA explains the decision, saying, “On the basis of the evidence we had received we could not conclude that the ad image accurately illustrated what effect the product could achieve, and that the image had not been exaggerated by digital post-production techniques.”

Was there some sort of line crossed in these ads more so than in other ads? Sound off below, HollywoodLifers!

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Posted at 10:17 PM on April 25, 2012  

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Posted at 4:14 PM on July 28, 2011  

Saying that a skin care cream will do this or that and then airbrushing the people in the ad is false advertising. They cannot sell products which claim to make your 40-something skin look young and flawless and then NOT show what the actual results are. I applaud the UK for doing this because it’s a gimmick to sell creams. If these creams REALLY do such amazing things then why do they keep coming out with new ones which are better? It’s all a gimmick. Have you ever noticed that the girls they use for lip plumping products have big lips to start with? It’s all false advertising. You will NOT look like the girl in that ad. That girl has 40 pounds of makeup on and is airbrushed.

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Posted at 3:44 PM on July 28, 2011  

At least they left one freckle under Julia Robert’s eye! One point for naturalness. I vote for Bianca Carosio to be L’Oreal’s retoucher!

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Lila Romero

Posted at 3:03 PM on July 27, 2011  

This is completely fair. It’s misleading to see these celebs with “perfect” skin and fool people into believing buying a product will give them the same.

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Posted at 2:37 PM on July 27, 2011  

Good for the UK. It’s we got some honesty in advertising. Look at their faces there no way there faces look that perfect.

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