Ashley Olsen Shows Off $39,000 Backpack From Her Label, The Row!

Wed, July 27, 2011 2:09pm EST by 4 Comments

Now that’s one pricey purse — in fact, it costs as much as a croc Birkin! Can you believe two pre-orders have already been placed for the handbag, regardless of the astronomical price tag?

The Olsen twins may appear to take a nonchalant approach to style, but apparently they have a penchant for pricey accessories — and they are designing them for the masses! While the handbags for their label, The Row, are classic and chic they come with a hefty price tag, with the smallest (and cheapest) bag retailing for a whopping $4,700.

The crocodile backpack Ashley is seen carrying is the most expensive in the collection, selling for $39,000. The bag is so expensive, it’s even selling for more than Victoria Beckham‘s priciest purse, a $29,000 large luggage handbag.

While it’s quite shocking that the Olsens are selling a bag in the same range as a crocodile Birkin, (which could go for up to $40,000), two pre-orders for the backpack have already been placed at Barney’s. The store’s fashion director, Amanda Brooks, told Fashionista why she thinks the bag is worth stocking in stores.

“I think if you were ever going to spend $39,000 on a bag, that’s the bag you should buy because I think you’d wear it for a really long time,” she said. “There’s enough design to make it interesting and beautiful but they truly are classic bags – and I think you also might be the only one who has it.”

While I couldn’t begin to fathom spending so much money on this bag, (or any other type of handbag, for that matter), we can definitely expect to see the backpack make a big return — and I definitely welcome the revival of the practical style. Don’t try to act like you didn’t enjoy the late ’90s when the mini backpacks were all the rage!

What do you think? Is The Row backpack lust-worthy or totally ludicrous?

Katrina Mitzeliotis

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Posted at 10:41 PM on January 17, 2012  

wow.. loook so expensive beg, but hey.. she is not trying to showoff, dont be so negative.. be a positive.. if i am a reporter i would say,”i think u forget to take out your Price Tag” see.. peace.

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Posted at 12:59 PM on October 20, 2011  

Yeah a $39,000 bag with a frumpled shirt. Looks real nice! Totally ridiculous amount of money for a not-so-good-looking bag!

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Miss Anthrope

Posted at 7:41 PM on July 29, 2011  

This is just plain disgusting. I’m sickened by it. $40,000 for a handbag? Really? In this economy? In any other economy? You could feed hundreds of people with that money. While I never had a high opinion of either Olsen twin, I now actively dislike them.

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Posted at 1:53 AM on July 30, 2011  

This is insane! I agree with you on all points Miss Anthrope. Who do you think you are charging that much for a bag?? If I pay that much it is going to be for a Birkin (or something equally as fabulous) over the Olsen twins bags….nice try ladies

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